It was not one or two but hundreds of different path that was adopted to reach where we are today from the earliest days of Google text ads. How did this happen? Where do we stand, and where do we see ourselves next?
RIP to the Social Media sites that came and went. The graveyard got larger with years, and only a handful stood the test of time. The social media session will focus on how to best leverage the behemoths like Facebook, Instagram, and maybe twitter.