Schedule Category: Full-Day
Morning Keynote Panel: The State of Digital
Panelists from a multi-industry environment will bring their perspective on the State of Digital. There will be a detailed Q&A session after every keynote.
Lunch
Lunch Continued + Lunch Keynote Panel: State of Digital
A set of new panelists will address their perspective on the State of Digital. There will be a detailed Q&A session after the keynote.
Breakout Session: State of Digital Advertising
It was not one or two but hundreds of different path that was adopted to reach where we are today from the earliest days of Google text ads. How did this happen? Where do we stand, and where do we see ourselves next?
Breakout Session: State of Analytics and Measurements
From the early days of Urchin Tracker (Many of you will remember) to the evolution of Google Analytics and the age of attribution analysis, our speaker will take us through a complex and mind-boggling journey.
Breakout Session: State of Social Media
RIP to the Social Media sites that came and went. The graveyard got larger with years, and only a handful stood the test of time. The social media session will focus on how to best leverage the behemoths like Facebook, Instagram, and maybe twitter.
Breakout Session: State of Digital Design- Web, Ads, Assets
Web Design, Digital Ad Design, and Digital Assets have come far. But how far? Did the basic rule of the game change?