Speakers

KEYNOTE: The Art of Digital Marketing	Robin Kamen, General Manager, Digital Strategy at Seventh Generation, Inc. Robin is responsible for Digital thought leadership at Seventh Generation that drives sales and builds brand loyalty. She created and oversees e-commerce, loyalty programs, social media, content syndication, licensing and new products. Seventh Generation is a company committed to becoming the world’s most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home.
SEO -Going Beyond the Numbers	Michael Briggs, @Website Publicity, New Hampshire Mike Briggs leads the @Website Publicity team in setting search engine marketing strategy for each client. He serves as the senior search engine optimization expert for the company and oversees product feed programs for shopping engines. He is also a regular speaker at NEMOA, VTNH Marketing group, NEDMA and Cognitive Data Annual summits.
Advertising- Making sense out of monetizing Social and Search	Matt Van Wagner, Find me faster, Nashua, New Hampshire Matt is President and founder of Find Me Faster, a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England) and SEMPO (Search Engine Marketing Professionals Organization) and is also a contributing courseware developer for the SEMPO Institute. Matt writes occasionally for publications such as IMedia and The NH Business Review and served as technical editor for Andrew Goodman’s “Winning Results with Google AdWords” and Mona Elesseily’s “Yahoo! Search Marketing Handbook.” Matt has been a popular speaker at SMX and other search conferences. Josh Fialkoff, Baldwin/Clancy/Rogan Advertising, Boston Josh is the Director of Online Marketing at the Boston ad agency, Baldwin/Clancy/Rogan Advertising. He also runs a consulting group focusing on smaller companies, developing online-marketing and social-networking strategies. The group helps clients, primarily community banks and other financial-services companies, life-science companies and B2B firms develop and implement online-marketing strategies, including search-engine optimization (SEO), pay-per click (PPC) advertising, social networking and online lead-generation tactics.
Smart Mobile Marketing	Kipp Bodnar, HubSpot, Massachusetts Kipp Bodnar is the Inbound Marketing Strategist at HubSpot, the inbound marketing software leader that provides integrated tools for marketers to generate and manage leads online. Kipp leads a team of marketers that guide and execute HubSpot’s inbound marketing content strategy. This includes creating content for Blog.HubSpot.com, webinars, ebooks, social media and other channels to help educate marketers and generate leads.
Analytics – Think decision making	Andrew Edwards, Technology leaders, New York City Andrew Edwards (@AEdwards_TL) is one of the 3 founders of Web Analytics Association (WAA) and founded Technology Leaders in 2002. He has been a pioneer in the digital space since the 1980s and has many “firsts” in his resume such as, First web analytics-only firm in the world, first analytics-only consulting partner for WebTrends, First desktop publishing department: Yellow Pages, First digital illustration studio in NYC, First web site design: CMP media, Canon video, Sobe Beverage, Digital Equipment. He is a published author and public speaker about web analytics.
Social Media Metrics	Rich Nadworny, Digalicious, Burlington, Vermont Rich is a leading digital strategist and owner of Digalicious, a marketing strategy firm for the digital space. He is also the pioneer for #btvsmb, the Burlington chapter of Social Media Breakfast.
Channel Surfing: Embarking on Multi-Channels	Rebecca Roose, MyWebGrocer, Burlington, Vermont Rebecca is the Senior Product Marketing Manager for MyWebGrocer where she drives site experience analysis and innovation across multiple platforms connecting consumers, grocery retailers and consumer packaged goods brands. Rebecca is a creative digital strategist with 10+ years of digital marketing experience that includes pioneering an integrated mobile platform for Grocery Retailers.
Balancing “Aesthetics” and “Conversion” in your Website	Bill Smith, InHaus Media Bill is the co-founder and president of InHaus Media in New Hampshire. He manages all aspects of client marketing strategies and partners with clients in building brands and implementing successful web based marketing solutions.
Video Marketing and it’s role in SEO	Joe Mescher, Dealer.com, Burlington, Vermont Joe is the Digital Marketing director at Dealer.com. Dealer. Com helps auto dealers and manufacturers market to potential customers by building websites and integrated solutions that together drive the industry’s most comprehensive and effective online marketing platforms. At Dealer.com, Joe helps automotive dealers across the US and Canada take advantage of lead and fan generating strategies.You can hear him conducting trainings and webinars on a daily basis, along with coaching/mentoring team members across multiple departments in the company. One of his favorite parts of his job is visiting dealers and speaking at industry conferences to share and learn with the automotive community.
Re-Marketing – Kick up your online campaigns a notch	Bibi Mukherjee, Curve Trends Marketing, Burlington, Vermont Bibi Mukherjee is the founder of Curve Trends Marketing, a Burlington, Vermont based digital marketing agency- integrating disciplines from media planning, web design and brand identity to search marketing, driving both organic and paid search, digital advertising, social media marketing and web analytics. Curve Trends Marketing serves clientele ranging from education and hospitality to outdoor gear and adventure travel industries, both in retail and direct marketing environment. Bibi is also a regular speaker at several leading national digital marketing conferences including SMX East in New York City.
Email Marketing	Locky Macdonald, American Meadows, Williston VT Locky is the Director of Ecommerce at American Meadows, a leading online seller of wildflower seeds, flower bulbs, and perennials. Largely through its ecommerce site, American Meadows sells product to both to consumers, as well as commercial entities. The team that Locky leads is responsible for website content, the technology platform, paid search, organic search, social media and email marketing.