A DIGITAL MARKETING CONFERENCE
The VT Web Marketing Summit was launched 14 years ago by a group of digital marketers who foresaw the potential of a developing marketing outlet. Despite its modest beginnings, with only 80 participants and a handful of sessions, the summit aimed to delve into the complexities of this promising field. At that time, digital marketing was still in its infancy, and it is genuinely intriguing that some of the topics and strategies discussed during those early days have stood the test of time and retain relevance today. The summit is organized and presented by the Curve Trends Marketing team–one of the region’s leading digital marketing agencies. Over the years, the conference experienced significant growth, attracting notable speakers and attendees from across the country, and continued its successful run for a decade until COVID-19 struck in 2020. It’s back in 2023 with a new look and renewed focus on the still-evolving digital landscape!
This will primarily be a discussion of how generative and conversational AI has emerged as a critical element in the digital landscape, prompting marketers to question the impact on their optimization, content, and overall strategies. There will be brainstorming on the balance between marketing tactics and consumer interactions and how it is currently at a critical juncture, leading to diverse opinions on how much we should embrace these changes. It is about understanding how the fundamental principles of digital marketing remain robust amidst this evolving landscape.
The conference is designed to unite the region’s digital marketers and brand strategists. Our goal is to offer valuable insights from industry experts, addressing the pressing question on everyone’s mind: what does the future hold, and how will it affect professionals like brand strategists, content creators, publishers, site owners, advertisers, search engine optimizers, and creative professionals? Regardless of our industry affiliation, we invite you to maximize this opportunity. Attend captivating keynote conversations and engaging breakout sessions that will be enlightening and thought-provoking. Join us for an exciting and insightful experience!
Agenda
Registration, Check-in, Light Breakfast & Coffee
Dynamics of Brand Growth within Current Marketing Ecosystems - Keynote Panel
A discussion on:
-
- Preparations to succeed – planning multiple digital strategies to support a 24/7, on-demand, flexible approach
- Avenues to respond and react better to captivate your audience and keep them engaged
- Ways to unleash the power of experimentation and analytics to empower your team, anticipate market trends, and drive growth
The Future of E-Commerce: Customer Trends and Amazon Strategy
Sustainable Growth Planning: Why Your Mission and Brand Ethos Matter
Lunch
Role of AI in Search and Content Marketing
A Seamless Customer Experience: The Omnichannel Challenge
Optimizing User Experience: Usability, Navigation, and Interface in Web Design
Social Media & Influencer Marketing - Expanding Beyond Awareness
Analytics & GA4: Configuration Challenges and Reporting Strategies
Registration, Check-in, Light Breakfast & Coffee
Dynamics of Brand Growth within Current Marketing Ecosystems - Keynote Panel
A discussion on:
-
- Preparations to succeed – planning multiple digital strategies to support a 24/7, on-demand, flexible approach
- Avenues to respond and react better to captivate your audience and keep them engaged
- Ways to unleash the power of experimentation and analytics to empower your team, anticipate market trends, and drive growth
The Future of E-Commerce: Customer Trends and Amazon Strategy
Sustainable Growth Planning: Why Your Mission and Brand Ethos Matter
Lunch
Role of AI in Search and Content Marketing
A Seamless Customer Experience: The Omnichannel Challenge
Optimizing User Experience: Usability, Navigation, and Interface in Web Design
Social Media & Influencer Marketing - Expanding Beyond Awareness
Analytics & GA4: Configuration Challenges and Reporting Strategies
Speakers - More Coming Soon!
Shawn Christianson
Director of Marketing, Gardener's Supply Company
Kait Sherman
Managing Director, Corporate Communications, Marketing, VEIC
Samantha Madden
Manager, Creative, VEIC
Tom Funk
Ecommerce Director, Ann Clark
Alex Tursi
Founder, Cultivate
Steve Crafts
Partner, Place Creative
Sarah Thompson
VP of Marketing, Danforth Pewter
Tim Anderson
Network Director of Brand, Regional Engagement Strategy and Operations, The University of Vermont Health Network
Jan White-Joyal
Global Ecommerce Manager, Ben & Jerry's
Bibi Mukherjee
Principal, Curve TrendsVenue
Hula (formerly Blodgett Oven) in Burlington Vermont’s historic Lakeside neighborhood is a Coworking & Innovation Campus.
Address
50 Lakeside Ave,
Burlington, VT 05401,
United States
FAQ
The 2023 VT Web Marketing Summit is on Thursday, October 19, from 8:30 AM to 4:15 PM.
The Registration Cost is :
- $385 – Members/ Staff of For-Profit Organizations
- $365 – Members/ Staff of Non-Profit Organizations
- $345 – Members of Supporting Partner Organizations
You can register here: https://vtwebmarketingsummit.com/events/vermont-web-marketing-summit/
There is a visitor parking lot located at 125 Lakeside Avenue, with over 750 spaces. We will be offering 50% off the Parking rate for the day of the event ( $1/hr with a max of $10 for the day). Please Use Code: VTWEB23 when paying for the parking that day.
All payments for VT Web Marketing Summit registration is Non-Refundable.
You can only transfer your registration to another member/staff within your organization. The registration cannot be transferred to a staff/member of another organization. For any question please contact : info@vtwebmarketingsummit.com
This event is brought to by Curve Trends Marketing. The staff at Curve Trends organizes and manages the summit. We are unable to accommodate volunteers.
This is a sponsor free event and is entirely funded by the registration fees. Speakers are invited and receive free registration. All other members of the audience are offered paid registration only.
In most cases, yes! Post conference we will email PDF version of the presentation (if available) and any other resources the speakers may offer.
We offer 5% discount for groups more than 5 from the same company. Please contact info@vtwebmarketingsummit.com for payment processing if you have a group of 5 or more persons attending from your company.
The VT Web Marketing Summit is funded 100% from the registration fee. We do not allow sponsorships to keep it educational and promotion-free.
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