Vermont Web Marketing Summit

Tuesday, October 25, 2016. Hilton, Burlington,VT.

   

Started in 2010 with only 80 attendees and a goal to instill a digital mindset to marketing professionals in Vermont & New Hampshire, the VT Web Marketing Summit has grown to be recognized as one of the leading annual conference that delivers some of the boldest, brightest and immersive digital marketing trends, strategies, challenges and success stories.

Brought to you by: Curve Trends Marketing Logo
 

Reid Greenberg

Reid Greenberg is an omnichannel and ecommerce marketing leader with over 18+ years of developing, driving, and implementing ecommerce, digital and path-to-purchase strategies to achieve goals and 16+

Reid Greenberg

Senior Vice President, Ecommerce and Digital, Kantar Retail

Alec Newcomb

Alec is the CEO at Indri and has spent 18 years in a variety of Digital roles most recently as Chief Strategy Officer for MyWebGrocer but all the way back to running one of the early Search Engines Ly

Alec Newcomb

CEO, Indri

Victor Castro

Victor is an industrious and collaborative hands-on executive with vast experience in the development and implementation of ecommerce and digital strategies and solutions. Recognized for skill at eval

Victor Castro

Director, E-Commerce, Zachys Fine Wine

Julia Gilbert

Julia has spent the last 25 years building the direct response business for the DR Power and Neuton Power brands of Country Home Products, now a subsidiary of Generac Power Systems. As Vice President

Julia Gilbert

VP Marketing, DR Power Equipment

Matt Pigeon

Matt is an adtech industry leader with 9+ years’ experience in digital advertising. He is passionate about using data and insights to help brands make decisions and enjoys the challenge of helping

Matt Pigeon

Director, Corporate Sales, Quantcast

Kristin Carlson

Kristin Carlson is the Chief Communications, Brand & Marketing Executive for Green Mountain Power. Kristin leads marketing, communications, community outreach, media, and social media for GMP. Bef

Kristin Carlson

Chief - Communications, Brand and Marketing, Green Mountain Power

Liz Lavallee

Liz LaVallee is the Director of Digital Marketing and New Business Initiatives at The Vermont Teddy Bear Company, the largest handcrafter of Teddy Bears in North America and an Internet Retailer Top 5

Liz Lavallee

Director, Digital Marketing & New Business Initiatives, VT Teddy Bear

Brian Galloway

Brian Galloway has deep eCommerce and digital marketing experience that includes work as a technology provider at Microsoft, a retailer at REI and a scrappy CPG brand at Keurig Green Mountain. A tenur

Brian Galloway

Director of Digital Marketing at Orvis

Katie McCurdy

Katie McCurdy is a User Experience Designer & Researcher focusing on healthcare, and she is also a longtime autoimmune patient. Her mission is to help patients tell their stories, help providers focus

Katie McCurdy

User Experience Strategy Consultant, UVM Medical Center

Tim Volk

Tim Volk is a business leader with more than 30 years of broad-based consumer marketing and communications experience in hospit

Tim Volk

Partner & Advisor, KSV

Brooke Sault

Brooke Sault, as GM of LEDSupply.com, runs a multichannel in-house marketing team.  He excels as PPC, Social Media, Email, Web Design, CRO, SEO and the ever important discipline of Content Marketing.

Brooke Sault

General Manager, LEDSupply

Robin Gronlund

Robin Gronlund provides oversight of marketing and creative services for Middlebury’s Communications Office. She has been in higher education marketing, operations, student services, and development

Robin Gronlund

Associate Vice President for Marketing, Middlebury College

Scott Shannon

Scott helps companies work smarter toward key business objectives by leveraging analytics insights. He enjoys being on the leading edge of technology, working with Google's latest advertising, analy

Scott Shannon

Manager-Digital Intelligence, Cardinal Path

Erin McAleese

Erin is from Massachusetts. She graduated from Saint Anselm College in NH with a degree in Business and a Minor in Communications and gother Masters in New Media Studies at DePaul in Chicago. She is a

Erin McAleese

Associate Director, Paid Search, MyWebGrocer

Nicole Driscoll

Nicole Driscoll

Brand Engagement Manager, Vermont Smoke & Cure

Evan Carlson

With 10+ years designing and developing digital products for global media companies small businesses and startups, Evan has seen all sides of the mobile marketing world. From design & development to m

Evan Carlson

Creative Technology & Product Consultant, Hjalmar Carlson

Bibi Mukherjee

Bibi is the founder of Curve Trends Marketing and the chief formulator of VT Web Marketing Summit. A mechanical engineer by profession, she is considered a leading digital marketing mind of this indu

Bibi Mukherjee

Founder & Principal, Curve Trends Marketing
SCHEDULE
8:00 AM – 8:45 AM

Breakfast & Introduction

8:45 AM – 10:45 AM

Brands Speak – A 360 Degree Digital Perspective

A panel of marketing thought leaders and expert analysts will each present their brand's digital inspirations, customer receptivity, disruptions, highlights and future voice.

MODERATOR: TIM VOLK, Partner, KSV. PANELISTS: REID GREENBERG, Senior VP Ecommerce and Digital, Kantar Retail | ALEC NEWCOMB, CEO, Indri | VICTOR CASTRO, Director, Ecommerce, Zachys Fine Wine | JULIA GILBERT, VP Marketing, DR Power Equipment | KRISTIN CARLSON, Chief of Communications, Green Mountain Power
10:55 AM - 11:40 AM

Acquire & Retain – The Art of Mobile

Speaker: Evan Carlson - Hjalmar Carlson
10:55 AM - 11:40 AM

Your Paid Search Sucks? Does it have to?

Speaker: Erin McAleese - Associate Director, Paid Search, MyWebGrocer
11:45 AM - 12:30 PM

SEO Best Practices & Upcoming Trends

Speaker: Bibi Mukherjee - Founder, Curve Trends Marketing
11:45 AM - 12:30 PM

6 or 60 – Personalization & Multi Channel Reigns

Speaker: Brian Galloway, Director of Digital Marketing - Orvis
12:30 PM – 1:45 PM

Lunch Keynote – A Digital Success Story of a Vermont Brand – Vermont Teddy Bear

Speaker: Liz LaVallee - Director of New Business Initiatives and Digital Marketing, VT Teddy Bear
1:55 PM - 2:40 PM

Social for Revenue

Speaker: Nicole Driscoll -Brand Engagement Manager, Vermont Smoke & Cure
1:55 PM - 2:40 PM

The Future of Ad Buying – Programmatic

Speaker: Valter Sciarrillo - Head of Product Marketing, Quantcast
2:45 PM - 3:35 PM

Analytics & Tag Management

Let the Customer Data help forge Success

Speaker: Scott Shannon - Manager, Digital Intelligence, Cardinal Path
2:45 PM - 3:35 PM

Creative – User Engagement and Relevance

Speaker: Andrew Campbell & Katie McCurdy - Web Strategists, UVM Medical Center
3:40PM - 4:30PM

Crafting a Digital Plan

Budget, Pacing, Allocation and Strategy.

Speaker: Robin Gronlund - Associate Vice President of Marketing, Middlebury College
3:40PM - 4:30PM

Connecting Content & Key Performance Indicators (KPI)

Speaker: Brooke Sault - General Manager, LED Supply
4:30PM - 5:30PM

Networking with Hors d’oeuvre & Cash Bar

10:55 AM - 11:40 AM

Acquire & Retain – The Art of Mobile

Speaker: Evan Carlson - Hjalmar Carlson
11:45 AM - 12:30 PM

SEO Best Practices & Upcoming Trends

Speaker: Bibi Mukherjee - Founder, Curve Trends Marketing
1:55 PM - 2:40 PM

Social for Revenue

Speaker: Nicole Driscoll -Brand Engagement Manager, Vermont Smoke & Cure
2:45 PM - 3:35 PM

Analytics & Tag Management

Let the Customer Data help forge Success

Speaker: Scott Shannon - Manager, Digital Intelligence, Cardinal Path
3:40PM - 4:30PM

Crafting a Digital Plan

Budget, Pacing, Allocation and Strategy.

Speaker: Robin Gronlund - Associate Vice President of Marketing, Middlebury College
10:55 AM - 11:40 AM

Your Paid Search Sucks? Does it have to?

Speaker: Erin McAleese - Associate Director, Paid Search, MyWebGrocer
11:45 AM - 12:30 PM

6 or 60 – Personalization & Multi Channel Reigns

Speaker: Brian Galloway, Director of Digital Marketing - Orvis
1:55 PM - 2:40 PM

The Future of Ad Buying – Programmatic

Speaker: Valter Sciarrillo - Head of Product Marketing, Quantcast
2:45 PM - 3:35 PM

Creative – User Engagement and Relevance

Speaker: Andrew Campbell & Katie McCurdy - Web Strategists, UVM Medical Center
3:40PM - 4:30PM

Connecting Content & Key Performance Indicators (KPI)

Speaker: Brooke Sault - General Manager, LED Supply
 
Early Bird Registration
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venue

The 2016 VT Web Marketing Summit will be held in at the Hilton in Burlington. Take advantage of the lowest rates available and book your rooms now while they last!

Hilton - 60 Battery Street,VT, 05401.

More Info