Vermont Web Marketing Summit logo

OVERVIEW

The Vermont Web Marketing Summit is a leading digital marketing conference, held in Burlington, VT, every fall. The conference serves as a platform for online marketers and digital marketing experts to keep up to date with the latest trends, benchmark their current digital activities & share challenges and successes with their peers. Started in 2010 with only 80 attendees, it drew around 300 attendees from all over New England and beyond in 2014!

Brought to you by: Curve Trends Marketing Logo

SPEAKERS

Sarah Hartwick

Sarah Hartwick is the Founder & Director of Marketing for SURFSET Fitness Inc, a start up company with over 350 licensed locations worldwide. Sarah and her husband Mike started SURFSET in late 201

Sarah Hartwick

Joe McHugh

Joe McHugh is currently the Director of Online Customer Marketing for Gardener's Supply and serves on the board of Vermont Community Garden Network (VCGN). He is responsible primarily for PPC, e-mail,

Joe McHugh

Luke Stafford

Luke Stafford is the founder of Mondo Mediaworks, a Brattleboro-based marketing agency. Since launching in 2010, Mondo has worked with over 100 inns, hotels and resorts around the country, managing we

Luke Stafford

Geoff Garrow

Geoff Garrow is currently the Creative Director and Lead Designer at Earthlogic, Inc. Geoff works closely with clients to create unique visual solutions that evolve their brand, engage their audience,

Geoff Garrow

Sarah Wilson

Sarah is a savvy integrated marketer who strategizes, manages & executes integrated campaigns across digital platforms & social media channels. Her work generates new revenue streams, product lines a

Sarah Wilson

Joe Mescher

Joe Mescher is a digital marketing professional with more than 10 years experience building and selling advertising solutions. He currently works for Dealer.com, a DealerTrack Technologies Solution. J

Joe Mescher

Gahlord Dewald

Gahlord Dewald is a strategist. He works with organizations on several continents to solve problems involving audience, technology, and developing business capabilities. He has completed projects and

Gahlord Dewald

Matt Van Wagner

Matt Van Wagner is President of Find Me Faster, a paid search advertising agency in Nashua, NH. Matt writes for Search Engine Land, is a popular speaker at search conferences around the country and a

Matt Van Wagner

Jonathan Hochman

Jonathan Hochman is the founder of Hochman Consultants. A Yale University graduate with two degrees in computer science, he has 24 years experience as a business development, marketing and technology

Jonathan Hochman

Timothy Peterson

Timothy Peterson is an award-winning digital marketing expert with more than 20 years of experience working with brands including Martha Stewart Essentials, Vitamin World, Puritan, Bronson, Macy's, Po

Timothy Peterson

Bibi Mukherjee

Bibi is the founder of Curve Trends Marketing and the chief formulator of VT Web Marketing Summit. A mechanical engineer by profession, she is considered a leading digital marketing mind of this indu

Bibi Mukherjee

Michael Briggs

Mike Briggs is currently the Digital Marketing Director at Paragon Digital Marketing. Mike develops strategies and tactics to assure that clients of Paragon Digital get the most out of their digital a

Michael Briggs

9:50 AM - 10:40 AM

Leveraging Google Search Console (Previously Google Webmaster Tools)

Google Search Console is a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results. This session is to help you understand how Google views your site and optimize its performance in search results.

Speaker: Bibi Mukherjee - Curve Trends Marketing
10:45 AM - 11:35 AM

Retargeting -Above & Beyond

Take it up a notch, explore the untrodden path and expect to achieve the unprecedented.

Speaker: Michael Briggs - Paragon Digital
11:40 AM - 12:30 PM

Digital Analytics and Customer Engagement

Impact of audience intelligence and multichannel-funnel reporting

Speaker: Gahlord Dewald - Thoughtfaucet
1:50 PM - 2:40 PM

Mobile Marketing

Optimization & Ranking factors in a device agnostic environment

Speaker: Joe Mescher - Dealer.com
2:45 PM : 3:35 PM

Winning with Video Marketing

For the first time in this conference we are getting ready to talk video marketing as businesses find new, inventive ways to use the medium to reach customers. Videos stand out offering consumers  a quick overview of a product without overwhelming them with text with an additional layer of interaction. This session will share best practices and a few benchmark video projects done right.

Speaker: Luke Stafford - Mondo Mediaworks
8:00 AM – 8:45 AM

Breakfast & Morning Remarks

8:45 AM – 9:45 AM

Keynote : The Digital Landscape : Reality, Expectations, Future and Hypes – A Shark Tank Story

When Mike and Sarah Hartwick pitched their exercise surfboard invention called Surfset to the "Shark Tank" shooting squad , the offers fired right back at them. Hear from Sarah Hartwick as she narrates a story of how the company grew into a multi million entity in 42 countries in just 5 years. She shares the challenges, the success stories and what the future holds for them.

Speaker: Sarah Hartwick - SURFSET Fitness
9:50 AM - 10:40 AM

2015 SEO Ranking Factors on the Radar

Dive right into search ranking factors that are influencing results. Find out what's on the rise; what's on the decline; what still works and what's coming.

Speaker: Jonathon Hochman - Hochman Consultants
9:50 AM - 10:40 AM

Leveraging Google Search Console (Previously Google Webmaster Tools)

Google Search Console is a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results. This session is to help you understand how Google views your site and optimize its performance in search results.

Speaker: Bibi Mukherjee - Curve Trends Marketing
10:45 AM - 11:35 AM

Smart SEM Strategies to Supercharge Your Account

2015 Google has released new advertising innovations at a rate of almost one every week! This relentless rate of new releases presents a fantastic opportunity for search marketers to steal a march on the competition. This session will look into the best ways to leverage the key elements of your SEM account.

Speaker: Matt Van Wagner - Find Me Faster
10:45 AM - 11:35 AM

Retargeting -Above & Beyond

Take it up a notch, explore the untrodden path and expect to achieve the unprecedented.

Speaker: Michael Briggs - Paragon Digital
11:40 AM - 12:30 PM

Web Navigation & Usability- The offenders and the angels

The navigation of the website is the most important piece of the user experience and the overarching usability.This session will help with the best practices on designing effective navigation, organization, labeling for the purpose of creating the usable navigation to offer a stellar experience.

Speaker: Geoff Garrow - Earthlogic
11:40 AM - 12:30 PM

Digital Analytics and Customer Engagement

Impact of audience intelligence and multichannel-funnel reporting

Speaker: Gahlord Dewald - Thoughtfaucet
12:30 PM – 1:45 PM

Lunch with Keynote

Online Environment : Building a Digital Brand Story

Speaker: Joe McHugh - Gardener's Supply
1:50 PM - 2:40 PM

Digital Marketing Plan

Developing the ultimate Marketing Plan

Speaker: Timothy Peterson
1:50 PM - 2:40 PM

Mobile Marketing

Optimization & Ranking factors in a device agnostic environment

Speaker: Joe Mescher - Dealer.com
2:45 PM - 3:35 PM

Social Media FAQ and the Advertising Landscape

Everything we need to know, but are afraid to ask including how to break into the most discussed and least understood social forum - the Facebook.

Speaker: Sarah Wilson - Business Communications
2:45 PM : 3:35 PM

Winning with Video Marketing

For the first time in this conference we are getting ready to talk video marketing as businesses find new, inventive ways to use the medium to reach customers. Videos stand out offering consumers  a quick overview of a product without overwhelming them with text with an additional layer of interaction. This session will share best practices and a few benchmark video projects done right.

Speaker: Luke Stafford - Mondo Mediaworks
3:45 PM – 5:00 PM

Post Conference Networking

Cash bar & Hors d'oeuvres

9:50 AM - 10:40 AM

2015 SEO Ranking Factors on the Radar

Dive right into search ranking factors that are influencing results. Find out what's on the rise; what's on the decline; what still works and what's coming.

Speaker: Jonathon Hochman - Hochman Consultants
10:45 AM - 11:35 AM

Smart SEM Strategies to Supercharge Your Account

2015 Google has released new advertising innovations at a rate of almost one every week! This relentless rate of new releases presents a fantastic opportunity for search marketers to steal a march on the competition. This session will look into the best ways to leverage the key elements of your SEM account.

Speaker: Matt Van Wagner - Find Me Faster
11:40 AM - 12:30 PM

Web Navigation & Usability- The offenders and the angels

The navigation of the website is the most important piece of the user experience and the overarching usability.This session will help with the best practices on designing effective navigation, organization, labeling for the purpose of creating the usable navigation to offer a stellar experience.

Speaker: Geoff Garrow - Earthlogic
1:50 PM - 2:40 PM

Digital Marketing Plan

Developing the ultimate Marketing Plan

Speaker: Timothy Peterson
2:45 PM - 3:35 PM

Social Media FAQ and the Advertising Landscape

Everything we need to know, but are afraid to ask including how to break into the most discussed and least understood social forum - the Facebook.

Speaker: Sarah Wilson - Business Communications

venue

The 2015 VT Web Marketing Summit will be held in at the Hilton in Burlington. Take advantage of the lowest rates available and book your rooms now while they last!

Hilton - 60 Battery Street,VT, 05401.

More Info

Venue Information

Reservations

 

Take advantage of the lowest rates available for VT Web Marketing Summit. Book your rooms now while they last! When booking on the website use Promotion / Offer Code: WEB Reservations by phone- Ask for the VT Web Marketing Summit special rate of $99/Night!

 

Steps From

 

The Hilton is positioned in the heart of downtown Burlington on the shores of Lake Champlain, 'America's sixth Great Lake'. The Hilton is just steps away from the scenic boardwalk and the historic Church Street Marketplace.

 

Event Parking

 

There is Self-Parking available in the garage.

 

Easy to Get to

 

The Hilton is conveniently located 4 miles from Burlington International Airport. There is a Courtesy Shuttle for all hotel guests.

 
For ProfitNon ProfitPartner Members Special

EVENT PARTNERS