Started in 2010 with only 80 attendees and a goal to instill a digital mindset to marketing professionals in Vermont & New Hampshire, the VT Web Marketing Summit has grown to be recognized as one of the leading annual conference that delivers some of the boldest, brightest and immersive digital marketing trends, strategies, challenges and success stories.
Brought to you by:
Reid Greenberg
Reid Greenberg is an omnichannel and ecommerce marketing leader with over 18+ years of developing, driving, and implementing ecommerce, digital and path-to-purchase strategies to achieve goals and 16+
Reid Greenberg
Senior Vice President, Ecommerce and Digital, Kantar Retail
Senior Vice President, Ecommerce and Digital, Kantar Retail
Reid Greenberg is an omnichannel and ecommerce marketing leader with over 18+ years of developing, driving, and implementing ecommerce, digital and path-to-purchase strategies to achieve goals and 16+ years of team management and leadership experience. He is Strategic thinker with dynamic leadership skills. Internet, marketing and etailing executive who’s highly professional, yet possess an outstanding sense of humor with a detailed experience in planning, developing and implementing cutting edge B2C, B2B and overall digital solutions. Recently he was recognized as one of the top ecommerce influencers in the country : https://blog.prisync.com/top-e-commerce-influencers-to-follow/
Alec Newcomb
Alec is the CEO at Indri and has spent 18 years in a variety of Digital roles most recently as Chief Strategy Officer for MyWebGrocer but all the way back to running one of the early Search Engines Ly
Alec is the CEO at Indri and has spent 18 years in a variety of Digital roles most recently as Chief Strategy Officer for MyWebGrocer but all the way back to running one of the early Search Engines Lycos. He leads teams that developed solutions for 100+ Retailers and Brands including Kellogg’s, Kroger, McCormick, P&G, Unilever, Ahold, Shoprite, and Kraft. He is a frequent industry speaker about Digital Retail and Ecommerce at Nielsen 360, ERA, Consumer Goods Forum, Internet Retailer, and Mobile Marketing Forum.
Victor Castro
Victor is an industrious and collaborative hands-on executive with vast experience in the development and implementation of ecommerce and digital strategies and solutions. Recognized for skill at eval
Victor Castro
Director, E-Commerce, Zachys Fine Wine
Victor Castro
Director, E-Commerce, Zachys Fine Wine
Victor is an industrious and collaborative hands-on executive with vast experience in the development and implementation of ecommerce and digital strategies and solutions. Recognized for skill at evaluating, recommending, and executing e-commerce solutions and digital programs. Exemplary record of implementing unique strategies to optimize operations, elevate productivity, and boost revenue. Provide dedicated vision and leadership for key technologies and processes, including e-commerce asset management; as well as early adoption of industry trends. Well versed in multi-channel ecommerce operations with vast experience in implementing digital marketing solutions and leveraging partner networks spanning multiple channels and revenue streams. Experienced in leading and collaborating with cross-functional teams responsible for generating content, branding, merchandising, marketing, and analyzing key performance indicators to drive sales, increase revenue, customer satisfaction and affinity.
Recent speaking and panelist activities include:
eTail West 2013
eTail East 2013
eTail West 2014
eTail East 2014
Retailer Roundtable 2014
IRCE 2014
Julia Gilbert
Julia has spent the last 25 years building the direct response business for the DR Power and Neuton Power brands of Country Home Products, now a subsidiary of Generac Power Systems. As Vice President
Julia Gilbert
VP Marketing, DR Power Equipment
Julia Gilbert
VP Marketing, DR Power Equipment
Julia has spent the last 25 years building the direct response business for the DR Power and Neuton Power brands of Country Home Products, now a subsidiary of Generac Power Systems. As Vice President of Customer Acquisitions, she oversees all advertising, e-commerce, and direct mailing programs. Prior to CHP, Julia held marketing positions with Academy Entertainment, National Public Radio, Yankee Publishing, and the National Gardening Association. She currently resides in Charlotte with her family, a small flock of sheep, and a barn full of power equipment.
Matt Pigeon
Matt is an adtech industry leader with 9+ years’ experience in digital advertising. He is passionate about using data and insights to help brands make decisions and enjoys the challenge of helping
Matt is an adtech industry leader with 9+ years’ experience in digital advertising. He is passionate about using data and insights to help brands make decisions and enjoys the challenge of helping marketers navigate the ever evolving digital ecosystem, especially programmatic advertising. Matt has spent the past 5+ years at Quantcast working with clients across a variety of verticals and sizes. Prior to joining Quantcast, Matt worked at CBS Interactive’s with some of their largest and most strategic brands. Helping clients execute bespoke advertising campaigns and understanding their effectiveness.
Kristin Carlson
Kristin Carlson is the Chief Communications, Brand & Marketing Executive for Green Mountain Power. Kristin leads marketing, communications, community outreach, media, and social media for GMP. Bef
Kristin Carlson
Chief - Communications, Brand and Marketing, Green Mountain Power
Kristin Carlson
Chief - Communications, Brand and Marketing, Green Mountain Power
Kristin Carlson is the Chief Communications, Brand & Marketing Executive for Green Mountain Power. Kristin leads marketing, communications, community outreach, media, and social media for GMP. Before joining GMP in 2014, Kristin was the Chief Political Reporter and co-anchor of the :30 on WCAX-TV. She spent 14 years at WCAX, winning numerous awards for her reporting including several Edward R Murrow awards and the highest achievement in broadcast journalism, the Alfred I Dupont award. Kristin grew up in Worcester, Vermont, attended U-32 High School, and graduated from Syracuse University with a degree in Broadcast Journalism and minors in Political Science and French. She lives in Montpelier with her husband and daughter. Kristin serves on the ECHO Leahy Center for Lake Champlain board of directors.
Liz Lavallee
Liz LaVallee is the Director of Digital Marketing and New Business Initiatives at The Vermont Teddy Bear Company, the largest handcrafter of Teddy Bears in North America and an Internet Retailer Top 5
Liz Lavallee
Director, Digital Marketing & New Business Initiatives, VT Teddy Bear
Director, Digital Marketing & New Business Initiatives, VT Teddy Bear
Liz LaVallee is the Director of Digital Marketing and New Business Initiatives at The Vermont Teddy Bear Company, the largest handcrafter of Teddy Bears in North America and an Internet Retailer Top 500 e-commerce company. Over the last 10 years Liz has become an integral member of the marketing team at Vermont Teddy Bear, developing strategies and marketing initiatives for all of its e-commerce brands: Vermont Teddy Bear, PajamaGram, Vermont Brownie Co., and PajamaJeans. In her current role, Liz and her team are responsible for all aspects of paid digital media, email marketing, marketplace sales and B2B marketing for VTBC’s four companies. Liz also serves as the lead project manager of major cross-company new business initiatives, such as the recent acquisition of the Vermont Brownie Company.
Brian Galloway
Brian Galloway has deep eCommerce and digital marketing experience that includes work as a technology provider at Microsoft, a retailer at REI and a scrappy CPG brand at Keurig Green Mountain. A tenur
Brian Galloway has deep eCommerce and digital marketing experience that includes work as a technology provider at Microsoft, a retailer at REI and a scrappy CPG brand at Keurig Green Mountain. A tenure that includes managing rapid growth, leading loyalty strategy, managing eCommerce site platform changes, creative campaign leadership--including complete site redesigns, and continuous content and user experience development.
Katie McCurdy
Katie McCurdy is a User Experience Designer & Researcher focusing on healthcare, and she is also a longtime autoimmune patient. Her mission is to help patients tell their stories, help providers focus
Katie McCurdy
User Experience Strategy Consultant, UVM Medical Center
User Experience Strategy Consultant, UVM Medical Center
Katie McCurdy is a User Experience Designer & Researcher focusing on healthcare, and she is also a longtime autoimmune patient. Her mission is to help patients tell their stories, help providers focus on the work they love, and facilitate better communication between all healthcare stakeholders. She uses her powers of empathy, visualization, and collaboration to help accomplish these goals. Katie has recently consulted with the University of Vermont Medical Center, working to improve the patient and provider experience using human-centered design.
She holds a Masters of Science in Information with a specialization in Human-Computer Interaction from the University of Michigan School of Information. She is co-chair of the Medicine X Design Council, and she lives, skis, hikes, eats chocolate, and organizes local healthcare events in Burlington, VT. Learn more about Katie at www.katiemccurdy.com.
Tim Volk
TimVolk is a business leader with more than 30 years of broad-based consumer marketing and communications experience in hospit
TimVolk is a business leader with more than 30 years of broad-based consumer marketing and communications experience in hospitality, energy, financial services, telecommunications, and professional services.
He served as president of regional marketing and communications firm Kelliher Samets Volk (now KSV), with offices in Burlington, Providence and New York City. Today, Tim serves as partner, advisor and shareholder.
Tim has also developed diverse corporate and non-profit board experience over two decades across more than a dozen discrete board engagements.
His areas of expertise include Marketing and Branding, M&A Communications, Strategic Planning, Corporate Governance, and Executive Compensation.
Brooke Sault
Brooke Sault, as GM of LEDSupply.com, runs a multichannel in-house marketing team. He excels as PPC, Social Media, Email, Web Design, CRO, SEO and the ever important discipline of Content Marketing.
Brooke Sault
General Manager, LEDSupply
Brooke Sault
General Manager, LEDSupply
Brooke Sault, as GM of LEDSupply.com, runs a multichannel in-house marketing team. He excels as PPC, Social Media, Email, Web Design, CRO, SEO and the ever important discipline of Content Marketing. Just this past year his team increased traffic buy 2.922% through simple content marketing campaigns. When away from work, Brooke enjoys doing local freelance web design and marketing for Yokel Marketing and of course he is always having fun with his wife Megan and their two sons Connor and Colton.
Robin Gronlund
Robin Gronlund provides oversight of marketing and creative services for Middlebury’s Communications Office. She has been in higher education marketing, operations, student services, and development
Robin Gronlund
Associate Vice President for Marketing, Middlebury College
Associate Vice President for Marketing, Middlebury College
Robin Gronlund provides oversight of marketing and creative services for Middlebury’s Communications Office. She has been in higher education marketing, operations, student services, and development for over 10 years at private secondary schools and a public university. Prior to working in higher education, she led her own marketing consulting firm and held vice president- and director-level marketing positions at technology, retail, wholesale, and Internet service companies. Her work experience includes sales and marketing positions at Procter & Gamble and IBM.
Scott Shannon
Scott helps companies work smarter toward key business objectives by leveraging analytics insights.
He enjoys being on the leading edge of technology, working with Google's latest advertising, analy
Scott helps companies work smarter toward key business objectives by leveraging analytics insights.
He enjoys being on the leading edge of technology, working with Google's latest advertising, analytics, and big data technologies, and applying this technology in innovative ways for medium and large size companies (including Fortune 500). His day-to-day work involves leading large scale analytics implementation projects from beginning to end, and transferring knowledge to help digital teams achieve breakthroughs for their business across the organization.
Specialties:
• Digital Marketing Analytics Strategy
• Google Analytics Premium (Implementation & Administration)
• Digital Measurement of Customer Experience
• Business Analytics & KPI Development
• Business Intelligence Architecture for Big Data Analysis
Erin McAleese
Erin is from Massachusetts. She graduated from Saint Anselm College in NH with a degree in Business and a Minor in Communications and gother Masters in New Media Studies at DePaul in Chicago. She is a
Erin McAleese
Associate Director, Paid Search, MyWebGrocer
Erin McAleese
Associate Director, Paid Search, MyWebGrocer
Erin is from Massachusetts. She graduated from Saint Anselm College in NH with a degree in Business and a Minor in Communications and gother Masters in New Media Studies at DePaul in Chicago. She is a seasoned digital media professional specializing in Paid Search specifically in the retail sector. Erin has a strong agency background working for iProspect and Digitas for 6 years collectively. Most recently she is the Assistant Director of Paid Search at MyWeb Grocer in Winooski, VT.
Nicole Driscoll
Nicole Driscoll
Brand Engagement Manager, Vermont Smoke & Cure
Nicole Driscoll
Brand Engagement Manager, Vermont Smoke & Cure
Evan Carlson
With 10+ years designing and developing digital products for global media companies small businesses and startups, Evan has seen all sides of the mobile marketing world. From design & development to m
Evan Carlson
Creative Technology & Product Consultant, Hjalmar Carlson
Evan Carlson
Creative Technology & Product Consultant, Hjalmar Carlson
With 10+ years designing and developing digital products for global media companies small businesses and startups, Evan has seen all sides of the mobile marketing world. From design & development to monetization in both the mobile web & native app space. He has spent the last 4 years evaluating new technology and platforms to help build a larger and more engaged audience at Complex Media. While at Complex, fostered the shift to mobile as the properties mobile audience grew from 30% to 75% with upwards of 180+ million monthly mobile page views.
Bibi Mukherjee
Bibi is the founder of Curve Trends Marketing and the chief formulator of VT Web Marketing Summit. A mechanical engineer by profession, she is considered a leading digital marketing mind of this indu
Bibi is the founder of Curve Trends Marketing and the chief formulator of VT Web Marketing Summit. A mechanical engineer by profession, she is considered a leading digital marketing mind of this industry. She has also led a multitude of campaigns and implemented some best practices working with a cross section of well recognized brands in this country. She is also a speaker at digital marketing conferences like SMX, VT/NH direct marketing conference and VT Travel Industry conference. LinkedIn
A panel of marketing thought leaders and expert analysts will each present their brand's digital inspirations, customer receptivity, disruptions, highlights and future voice.
MODERATOR: TIM VOLK, Partner, KSV. PANELISTS: REID GREENBERG, Senior VP Ecommerce and Digital, Kantar Retail | ALEC NEWCOMB, CEO, Indri | VICTOR CASTRO, Director, Ecommerce, Zachys Fine Wine | JULIA GILBERT, VP Marketing, DR Power Equipment | KRISTIN CARLSON, Chief of Communications, Green Mountain Power
Speaker: Brooke Sault - General Manager, LED Supply
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The 2016 VT Web Marketing Summit will be held in at the Hilton in Burlington. Take advantage of the lowest rates available and book your rooms now while they last!
