Started in 2010 with only 80 attendees and a goal to instill a digital mindset to marketing professionals in Vermont & New Hampshire, the VT Web Marketing Summit has grown to be recognized as one of the leading annual conference that delivers some of the boldest, brightest and immersive digital marketing trends, strategies, challenges and success stories.
VP Of Sales & Marketing, Vermont Teddy Bear Company
Sascha Mayer
Sascha is the creator, co-founder, and CEO of Mamava, Inc. Mamava designs solutions for nursing mamas on the go. Mama founded, women owned, and B Certified, Mamava is the
Sascha is the creator, co-founder, and CEO of Mamava, Inc. Mamava designs solutions for nursing mamas on the go. Mama founded, women owned, and B Certified, Mamava is the leading expert in lactation spaces, integrating the biological, physical, and emotional needs of nursing mamas into smart solutions.
Tim Volk
TimVolk is a business leader with more than 30 years of broad-based consumer marketing and communications experience in hospit
TimVolk is a business leader with more than 30 years of broad-based consumer marketing and communications experience in hospitality, energy, financial services, telecommunications, and professional services.
He served as president of regional marketing and communications firm Kelliher Samets Volk (now KSV), with offices in Burlington, Providence and New York City. Today, Tim serves as partner, advisor and shareholder.
Tim has also developed diverse corporate and non-profit board experience over two decades across more than a dozen discrete board engagements.
His areas of expertise include Marketing and Branding, M&A Communications, Strategic Planning, Corporate Governance, and Executive Compensation.
Executive Vice President of Audiences & Measurement, Wiland
As Executive Vice President, DougKaczmarek manages the Data Science team at Wiland which includes data management, analytics, product fulfillment and digital operations functions. His more than 25 years of experience in consumer marketing includes Analyst and Team Lead roles at Sears, Director of Analytical Service at Experian, and Director of Database Marketing at America Online. He holds a Masters in Applied Statistics from the University of Michigan.
Johnny Mendez has been in the industry for over 20 years, with roles in film production, as cinematographer and editor and in broadcast television, where he negotiated syndication contracts with major
Johnny Mendez has been in the industry for over 20 years, with roles in film production, as cinematographer and editor and in broadcast television, where he negotiated syndication contracts with major studios including Warner Bros., Paramount, MGM, 20 th Century Fox, Disney and many more. He also oversaw creative direction and managed large media buys for multi-channel/multi- format campaigns. In 2003, he founded Hen House Media, an
award winning creative agency with a core focus of video and story-based marketing content and campaigns. Their clients include Keurig Green Mountain, UVM Medical Center, New England Dairy, AN Deringer, and many more
Steven Cook
Steven Cook was appointed Deputy Commissioner of the Department of Tourism & Marketing in September 2006. In his role Cook is responsible for building the States image and its growing tourism industry
Steven Cook
Deputy Commissioner | Director of Marketing, State of Vermont Department of Tourism and Marketing
Deputy Commissioner | Director of Marketing, State of Vermont Department of Tourism and Marketing
Steven Cook was appointed Deputy Commissioner of the Department of Tourism & Marketing in September 2006. In his role Cook is responsible for building the States image and its growing tourism industry worth $2.6 billion in economic impact. Simply put, Cook’s job is to get people
to visit Vermont. To do this Steven and his team employ a wide range of marketing strategies designed to engage consumers and demonstrate measurable metrics that evaluate the impact of Vermont’s marketing investments.
Dave Gibson
David founded Propeller Media Works in 1997 and has worked with brands of all shapes and sizes over the past 20 years. He focuses primarily on digital marketing strategy and web design creative direct
David founded Propeller Media Works in 1997 and has worked with brands of all shapes and sizes over the past 20 years. He focuses primarily on digital marketing strategy and web design creative direction. Keeping ahead of the curve, web accessibility and ADA/WCAG conformity has become a focus for him and his company.
Bibi Mukherjee
Bibi is the founder of Curve Trends Marketing and the chief formulator of VT Web Marketing Summit. A mechanical engineer by profession, she is considered a leading digital marketing mind of this indu
Bibi is the founder of Curve Trends Marketing and the chief formulator of VT Web Marketing Summit. A mechanical engineer by profession, she is considered a leading digital marketing mind of this industry. She has also led a multitude of campaigns and implemented some best practices working with a cross section of well recognized brands in this country. She is also a speaker at digital marketing conferences like SMX, VT/NH direct marketing conference and VT Travel Industry conference.
Morning Keynote Panel: Mapping a Channel Agnostic Consumer Journey through a Crowded Digital Space
Speaker Panel : Alex Langshur: Cardinal Path, Jason Baer : Vermont Teddy Bear, Sascha Mayer : Mamava. Moderator : Tim Volk, Partner, KSV
10:20 AM - 11:20 AM
Business Case Study – Implementing Small Budget Marketing Model
Speaker: Cynthea Hausman, Cynthea's Spa
10:20 AM - 11:20 AM
Elements of Modern Web Design and Trends to Watch
Speaker: Dave Gibson, Propeller Media Works
11:25 AM - 12:25 PM
SEO: 2017 Version – The Periodic Table of SEO Ranking Factors
Speaker : Bibi Mukherjee, Curve Trends Marketing
11:25 AM - 12:25 PM
Predictive Customer Modeling – Acquire & Nurture the Right Customer
Speaker: Doug Kaczmarek, Wiland
12:30 PM – 1:45 PM
Lunch Keynote : A Digital Success Story of a Vermont Brand
Speaker: Steve Cook, Deputy Commissioner, Vermont Department of Tourism and Marketing
1:55 PM - 2:55 PM
SEM : The Silent Revolution Happening Right Now
Speaker: Matt Van Wagner, Find Me Faster
1:55 PM - 2:55 PM
Video Marketing : Art of Storytelling
Speaker: Johnny Mendez, Hen House Media
3:00 PM - 4:00 PM
Social Marketing : Winning Ad Strategies for Facebook & Instagram
Speaker: Daniel Morrison, AimClear
3:00 PM - 4:00 PM
Analytics : Adopting a Multi-Channel Attribution Model
Speaker: Jonathan Hochman, Hochman Consultants
4:00PM - 4:30PM
Networking with Hors d’oeuvre & Cash Bar
10:20 AM - 11:20 AM
Business Case Study – Implementing Small Budget Marketing Model
Speaker: Cynthea Hausman, Cynthea's Spa
11:25 AM - 12:25 PM
SEO: 2017 Version – The Periodic Table of SEO Ranking Factors
Speaker : Bibi Mukherjee, Curve Trends Marketing
1:55 PM - 2:55 PM
SEM : The Silent Revolution Happening Right Now
Speaker: Matt Van Wagner, Find Me Faster
3:00 PM - 4:00 PM
Social Marketing : Winning Ad Strategies for Facebook & Instagram
Speaker: Daniel Morrison, AimClear
10:20 AM - 11:20 AM
Elements of Modern Web Design and Trends to Watch
Speaker: Dave Gibson, Propeller Media Works
11:25 AM - 12:25 PM
Predictive Customer Modeling – Acquire & Nurture the Right Customer
Speaker: Doug Kaczmarek, Wiland
1:55 PM - 2:55 PM
Video Marketing : Art of Storytelling
Speaker: Johnny Mendez, Hen House Media
3:00 PM - 4:00 PM
Analytics : Adopting a Multi-Channel Attribution Model
Speaker: Jonathan Hochman, Hochman Consultants
EVENT PARTNERS
venue
The 2017 VT Web Marketing Summit will be held in at the Hilton in Burlington. Take advantage of the lowest rates available and book your rooms now while they last!
